How I work
“Our goal is to tell your company stories in a way that moves people to action and drives results in the marketplace.”
When it comes to corporate communications, I am a great admirer of Jack Welch, former CEO of GE. He built his career on the following principles – constant communication with everyone, be a visible leader, develop people’s skills, keep learning, and manage your succession.
He also believed that to survive in these times, you need energy. Complacency is the root of all evil and success happens when you keep moving! High energy is also catching.
As an in-house communicator for corporations and nonprofits and now as a freelance communications consultant and writer, I always strive to apply Jack’s business principles to developing strategies for clients. Especially the energy part.
Here is what you can expect from Write to Know:
- Listen more than you talk. Whether they’re GE or the barber on the corner, businesses can only be successful by listening to their customers. I will come to you, observe your business and ask questions about what is working and what isn’t with your business.
- Present a detailed proposal. After we meet and talk about your business, I go away and put together a proposal with my observations, my recommendations for moving forward and how I can help you. Every client is different and so is every proposal. I apply my expertise to creating a plan that fits with your goals.
- Tell your story. You have an amazing knowledge of your products and services but might be forgetting a key selling point – the engaging story of your business: the history, the people, overcoming challenges. I’ll help you tell that story.
- Be bold. I love new ideas and I love to come up with different and creative ways of looking at problems. If you aren’t already, I want you to feel excited about your business and keep looking at all the innovative ways of making it better.
- Cultivate your strengths. Chances are you got into business because you were good at something. What you end up doing may be completely different. I help you pinpoint your strengths and make sure you maximize those talents.
- Make it look good. No matter how strong your pitch, you need to present well. That means no typos or mistakes and using dynamic photos and graphics. I always recommend working with a designer to make your brand more attractive.
- Think about the other guy. In the crunch, it’s not about us or our stuff, it’s about the customer. I want to help you keep the focus on letting customers call the shots and design the product that works for them.
- Share my knowledge. A lot of practitioners are reluctant to share their nuggets of wisdom. They figure if you know all their secrets, you won’t buy from them anymore. Not me. I want you to benefit from my knowledge and when we’re done, hopefully, you’ll be doing it yourself.