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Are you telling your story convincingly?
You know the true value you bring to customers, partners and even employees.
But when you explain it – on your website, intranet, email or in person – you can tell it’s not fully understood or appreciated.
Your clients have a hard time distinguishing you from your competitors.
The problem isn’t your value proposition, you know what you offer and stand for. It’s possible you’re not explaining it in a compelling way that your stakeholders can relate to.
You might need a content marketing strategy and that's where I come in.
You think you’re doing communications, but are you getting the results you want?
Your profile on social media is sporadic and your competitors are getting more attention than you are
You can’t find writers who deliver quality content
You're using a stale, outdated PowerPoint template
Your website needs a refresh
You're doing random acts of marketing without a strategic content plan
Your employees are not getting the news, information and accolades they deserve.
Hi, I'm Ellen
Experienced marketing strategist who brings your content to life. I developed my communications and marketing expertise working on campaigns and brand strategy for several large corporations and not-for-profits. Today, I am a soloist who dives deep into helping smaller (mostly healthcare) organizations develop marketing strategies that amplify their key messages, celebrate their achievements, and create stronger connections with clients.
Write to Know and your company might be a good fit if:
You're ready for a higher profile on social media
You want your marketing materials to be relevant and interesting to your audience
You want those marketing materials to have high-quality design
You have a loyal and expanding customer base - and you want to amplify what you're saying to a broader audience.
Maybe your current brand doesn't feel intentional, it seems outdated and wasn't created with your values in mind.
I've been there and I can help.
Through strong writing and design, I help conscious business owners like you present your story in an attractive, compelling way that reflects your core mission and values.
Helping your business
Communicate your value in a way that lifts you from the competition
Reach your goals
Communications plans that cut through the clutter and deliver results
Connect with employees
Productive and meaningful communications with staff
Who do I help?
My best clients are small organizations who pride themselves on having an inclusive, dynamic culture. You’re focussed on growing your business, your reputation and your expertise in the marketplace.
My background is in healthcare communications: hospitals, healthcare insurance, long term care, medical equipment and medication safety.
My goal in working with clients is to create communications and marketing plans you can put into practice right away and that lead to measurable results. (you're adding in marketing). I work with you to craft the narrative and then I write the content, find the best channels, and highlight the unique strengths of your employees.
Ellen Gardner, Principal
Ellen started her career as a journalist, working in radio. She progressed into print, writing for healthcare publications, transitioned to public relations and eventually found her niche in corporate communications. For such organizations as Sunnybrook Health Sciences Centre, Hewlett Packard, Honeywell and HIROC (Healthcare Insurance Reciprocal of Canada), Ellen wrote annual reviews, websites, marketing content, and did leadership and employee communications.
Along the way Ellen earned her Masters in Education and is an Accredited Business Communicator (ABC).
In addition to running her business, Ellen delivers writing workshops and is an adjunct professor in the School of Continuing Studies at the University of Toronto.
Jessica Watson, Design Lead
Jessica received her Bachelor of Fine Arts in New Media from Ryerson University's RTA School of Media. As Design Lead, Jessica works on the design and layout of promotional materials, websites, and all digital products.
What our Clients Say
Philip De Souza,
Director, Communications and Marketing, Healthcare Insurance Reciprocal of Canada (HIROC)
As a result of Ellen’s training, HIROC’s brand style and tone with respect to writing has become more consistent right across the organization and our customers have noticed our refreshed style.
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